If you haven't heard of Plain Language yet, it's the right time to get acquainted with this new way of communicating that considers message clarity, internal organization, and information design as pillars to ensure empathetic, effective, and mobilizing communication.

Plain Language has been incorporated into public administration in various countries for years. And now, it's rapidly gaining significance in Brazil across different levels of government and in businesses as well.

Everyone benefits from this concept, which streamlines communication with users, clients, employees, suppliers, students... At Elmefaria, we offer consultancy, content, and training in Plain Language.